Norna AI
Redesigning the core analytics platform and marketing presence for an AI company serving fashion, retail and finance industries.
Introduction
Dense data, buried insights — users spent more time navigating than analyzing.
The existing platform packed enormous data into every screen. Session data showed users spent most of their time navigating between views rather than extracting actionable insights.
Approach
I introduced a modular card-based architecture where each insight type lived in its own focused module. Users could compose their own dashboards, replacing monolithic views with a flexible system.
Results
40% increase in user engagement and session duration, 2× faster time-to-insight for retail analysts.
Product analytics — live dashboards
AI-powered intelligence for every vertical
I collaborated with data scientists to simplify AI-driven analytics for retail, fashion, finance and property industries. Each dashboard was designed for its specific user persona.
Fashion analytics
Assortment intelligence
Hedge fund analytics
Investor analytics
Property portal
Property intelligence suite
Platform turnaround
Marketing website redesign
Communicating AI capabilities clearly
Next project
Building a financial brand from the ground up →© 2026 Goce Dojchinoski