Streamflow Finance
Unifying Vesting, Payments and Token Locks into a single guided creation experience — reducing cognitive load and increasing completion rates.
The problem
Three products, three separate flows, one confused user.
Streamflow had three distinct products each with their own creation flow. Users who needed multiple primitives had to learn three different interfaces, leading to high abandonment and support tickets.
The insight
Vesting, payments and locks share 80% of the same configuration steps — they differ mainly in release mechanics. A shared flow with branching only when needed reduces screens from 24 to 9 while increasing guidance at each step.
Results
35% reduction in creation flow abandonment, 60% fewer support tickets related to product selection.
The unified creation flow
Step by step — from selection to confirmation
The new flow starts with clear product selection, then guides users through shared configuration steps with product-specific options appearing only when needed.
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